At the peak of the pandemic, SnackNation knew it need to evolve beyond its mindful office snack offering and expand its platform and community to deliver “meaningful moments of care” that not only nourish, but inspire, from anywhere.

Meet Caroo, the reimagined brand that continues to deliver on the company’s mission of helping people do the best work of their lives, no matter where they are.

We crafted an updated visual identity that came to life through a unique brand name, vibrant look and feel, and a spirited tone of voice. With a variety of touch points, the design helped orchestrate a memorable user journey and the design process made sure nothing was missed.