We took the iconic (but essentially irrelevant to our female millennial consumer) black raspberry liqueur and created a nouveau, up-to-the-cultural-minute campaign that said you don’t need an excuse to add Chambord to your drink. Do it because you want to do it — do it #BecauseNoReason.

For three consecutive years, Chambord’s odd luxury visual expression and slightly off-center tone of voice made its way into our mademoiselle’s daily lives. Our work came to life via digital and print recipes, year-round occasion-based content, on-premise and off-premise point of sale, and a New York “Punch and Brunch” activation in partnership with Refinery29.