Mixwell believes that the world is a better place when you mix well. But let's face it, some people will never mix well with others.
So we asked those people NOT to buy Mixwell… and reintroduced the brand as “A Mixer for those who mix well and not for those who don’t”.
Role & Collaborators
Role: Design Director
Creative Directors: Ashley Milhollin & Curtis Petraglia
Designer & Illustrator: Katie Braverman
Awards & Recognition
Clio Awards Silver Winner — Billboard
Clio Awards Bronze Winner — Print & DOOH Craft, Copywriting
Shorty Awards Winner — LGBTQ Community Engagement