Panda Express wanted to elevate the look of their annual Lunar New Year campaign in a newstalgic and celebratory way that highlighted the idea of togetherness and welcomed new audiences to join the festivities.
We developed a joyful and illustrative visual approach executed across in-store point of sale, paid digital, organic social, and their first ever “Good Fortune Arcade”.
Good Fortune Arcade
For Lunar New Year, Panda Express wanted to invite people to celebrate the holiday and try the lucky foods that are associated with it. So we created the Good Fortune Arcade–an 8-bit video game where players collect lucky foods, dodge obstacles, encounter Lunar New Year easter eggs, and track down the holiday villian: Nian the dragon, all while scoring discounts and freebies.
Role & Collaborators
Agency: The Many
Role: Design Director
Associate Design Director & Illustrator: Amy Woo
Motion Graphic Designer: Darleen Ralota
Designer: John Duch
Art Director: Harper Biewen
Copywriter: Bryce Pangman
Good Fortune Arcade Development: VTProDesign
Creative Director @ VTProDesign: Adam Amaral
Pixel Art: Mykola Dosenko and Romain Courtois
Level Design/Developer: Roberto Meza